The Danger Of Zillow's Continued Expansion Into The Real Estate Industry

By supplying Zillow with our data, and buying back our leads, we are propagating a scenario where the REALTOR component is removed from the equation. Our greatest value to our clients is the ability to explain the process, the forms, and assist in the achievement of the consumers goals. Going virtual, marginalizing the value of human interaction, is a dangerous and slippery slope.

The Future of Real Estate Professionals? | Zillow Acquisition of DotLoop