Why CRMLS Created the It's My Business Campaign

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The Freedom That Can Only Come From Accepting Responsibility

Happy 2020 To My Realtor Friends and Family, Of all the trainings that I have taken over the years, there are few that rank up there with a simple 4 minute YouTube video that I watched eight or nine years ago. The link is included below. It is a video about accepting 100% of the responsibility. And offer 0% in excuses (or blame). In my lifetime there have been times where I have faced challenges that I believed I would not be able to overcome. Challenges that I easily could claim that they were not my fault. However, defusing blame, making excuses, is a fool's folly. It serves no useful purpose. And, can only raise the level of difficulty in overcoming the hurdles that you must face. When we take 100% responsibility, our mindset changes. Our energy becomes laser-focused. And, our problems become more manageable. When a company adopts this culture shift across the board at every level, something magical happens. The energy level is far more positive. Solutions come ...
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A Micro Look At A Macro Market

Today there is only one home for sale in Rockpointe. Typically there would be between 4 to 8 units offered for sale this time of year. What we are experiencing in Rockpointe is what most of Southern California is experiencing. And that is a definitive lack of inventory. On the plus side this is certain to continue to drive prices upwards. But the caveat for this is that there are a couple of wildcards that could set our price point on a path of reduction. The first is that to day we have interest rates somewhere in the neighborhood of 4.5% for a 30 year fixed mortgage. Historically that number is about 8.5%. And for every point that that interest rates rise (and they certainly will) our potential buyers lose about $40K of buying power. This coupled with our relatively high HOA cost could make these homes unaffordable to our first time buyers, investors, and our move down buyers which are a major part of our primary target market. The other wildcard that could impact us is inventory. Ri...
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